Chinese-style keychains have become popular in the market, perfectly blending traditional culture with modern craftsmanship

Recently, a "Chinese style" consumption trend has quietly emerged in the field of daily hardware. Metal small items represented by keychains, with their exquisite designs and profound cultural connotations, are becoming fashionable accessories that young people pursue. A reporter's visit to the hardware industry belt in Huadu, Guangzhou, found that a number of enterprises like Guangzhou Hengli Metal Products Co., Ltd. are combining traditional cultural symbols with modern manufacturing techniques, allowing "portable small items" to carry contemporary expressions of Eastern aesthetics.

Empowered by cultural and creative industries, small accessories transform into cultural carriers

Unlike the keychains that merely focused on practical functions in the past, the current Chinese-style series incorporates a large number of traditional elements in product design: auspicious patterns such as ruyi patterns, Hui character patterns, and cloud and water patterns are exquisitely carved on the metal surface. Bronze, antique bronze, gilding and other retro tones have become mainstream. Some products even incorporate enamel craftsmanship, imitation emerald painting and other techniques to restore traditional colors and textures within a small space.

Our recently launched "Shan Hai Jing" series and "Solar Terms" themed keychains have received an excellent market response. The person in charge of Guangzhou Hengli stated, "This type of product is not merely an object; it is also a symbol of cultural sentiment." Many consumers hang it on their bags, serving both as decoration and to express their love for traditional culture.

Collaborate along the industrial chain to create high-quality and cost-effective domestic trend products

Relying on the mature hardware manufacturing cluster and complete industrial chain in Huadu District, this type of Chinese-style keychain not only ensures meticulous design and rigorous craftsmanship but also can control costs and achieve high cost performance. From mold development, metal die-casting, surface treatment to assembly and packaging, the localized supply chain system makes it possible for cultural and creative products to be quickly launched and mass-produced.

We have an independent mold workshop and R&D team, which can quickly sample and adjust details based on design drafts. The person in charge added, "For instance, for a key chain with a bronze imitation color, from the drawing to the finished product, the sample production can be completed in as fast as three days. This enables us to flexibly respond to changes in market demand."

With both online and offline efforts, Chinese-style small items are making their way onto the international stage

In terms of sales channels, Chinese-style keychains are not only widely sold in China through e-commerce platforms, cultural and creative markets, scenic area stores and other means, but also enter the international market along with the trend of "Chinese trends going global". Designs with Oriental characteristics are highly favored by Chinese communities in Southeast Asia, Japan, South Korea, Europe and America, and have become a light carrier for cultural export.

We have both wholesale orders and retail and customization services. Many overseas customers will specially purchase a batch of Chinese-style keychains as event gifts or cultural and creative products. Introduction of Guangzhou Hengli Foreign Trade Business personnel.

Industry observers point out that the popularity of Chinese-style keychains is a microcosm of the "national trend" phenomenon in the field of daily hardware. With the rising demands of consumers for the cultural attributes of products, small items that are both aesthetically pleasing, practical and emotionally valuable are now enjoying a vast market space. The driving force behind this trend is the maturity of China's manufacturing industry chain and the awakening of cultural and creative design power - within a small space, the charm of the East flows freely.